Objectified; a documentary film on Industrial Design

Objectified is a documentary about industrial design; it’s about the manufactured objects we surround ourselves with, and the people who make them. On an average day, each of us uses hundreds of objects. (Don’t believe it? Start counting: alarm clock, light switch, faucet, shampoo bottle, toothbrush, razor…) Who makes all these things, and why do they look and feel the way they do? All of these objects are “designed,” but how can good design make them, and our lives, better?

Director Gary Hustwit guides the documentary through the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. Highlighting the personal expression, identity, consumerism, and sustainability of the field. He questions and investigates our relationship to mass-produced objects and, by extension, the people who design them.

Due for release in early 2009, the blog for Objectified went live today previewing issues discussed in the film. Type fans will already be familiar with the format from Hustwit’s film Helvetica which debuted to coincide with the 50th anniversary of the typeface.

“The term objectified has two meanings. One is ‘to be treated with the status of a mere object.’ But the other is ‘something abstract expressed in a concrete form,’ as in the way a sculpture objectifies an artist’s thoughts. It’s the act of transforming creative thought into a tangible object, which is what designers in this film do every day.”

Of course the question ‘who makes all these things?’ has a darker side that all industrial design graduates will be familiar with….considering any of them you meet are doing graphics, interiors, sleeping, chefing, waiting your restaurant table, basically anything really apart from industrial design. Though I don’t think this waste of abundent exceptional talent will be covered in the documentary, you never know, we could be pleasantly suprised.



~ by Austin Maguire on July 29, 2008.

One Response to “Objectified; a documentary film on Industrial Design”

  1. really looking forward to this…..

    nice blog by the by.


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